Add lemons to melt away all this snow
January 27, 2011
So as always, mother nature continues to teach us lessons — constantly proving to us that our schedules and plans are not something we have 100% control over. I was thinking about the continuous shoveling that I have been doing this month and I started thinking about surfing. I remember being in Mal Pais, Costa Rica surfing the outside breaks that would bring the these wonderful sets. But getting out there felt next to impossible! Every time you would get a little further out another wave would break pushing you back. But the trick wad to not give up. You weren’t going to get out there in the first, second, third or even 20th wave. Yet if you kept focusing on going farther, you eventually got beyond the the break.
Surfing the outside waves were incredible! Super long, clean, and gave an amazing rush. So back to discussing shoveling another 12 inches of snow — perhaps what is most frustrating about this snow is that it stops everything. Our business has had to reschedule multiple meetings, employees have been more sick than not, and speed of work has slowed down.
Well, as always we had to put our spin on things to keep moving and and lighten this winter’s wrath. We’ve set up all our systems so that we can work virtually. By bringing on an account executive we have been able to be more hands on with our clients. We have used more online marketing to drive customers sales, especially when customers cannot get to locations.
Don’t let the snow down. Instead use this as an opportunity to find processes that can work when you have snow days, and processes to push the business when working from home. Putting constant effort to push through the season will ultimately deliver better results.
Stay warm.
