For Immediate Release:
Noelle Stary
20 Lemons, LLC
732.207.7114
I Can Kids Child Care & Learning Center team up with 20 Lemons to squeeze some lemons to raise money for Alex’s Lemonade Foundation
Charity Event in Woodbridge raises Money to support Kids with Cancer
Contact: Noelle Stary, 732.207.7114,Noelle@20lemons.com
Woodbridge, NJ, June 14, 2012
20 Lemons, A Strategic Marketing Company, of Woodbridge, NJ and I Can Kids Childcare and Learning Center of Edison, NJ have partnered to host a “Lemonade Stand” at Vito Mazza Salon, located at 114 Main Street on Monday, June 18th from 6:30 P.M.– 9:30 P.M.
When Alexandra (Alex) Scott, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure. Her first “Alex’s Lemonade Stand”, held with the help of her older brother Patrick, raised an astonishing $2,000 in one day. In 2004, when Alex passed away at the age of eight—her stand and inspiration had raised more than $1 million towards finding a cure for the disease that took her life. Alex’s Lemonade Stand Foundation was started by her parents in 2005 to continue the work that Alex began.
This isn’t your typical charity event. Vito Mazza is offering mini spa services including: color changes, curls for your hair, massages and sugaring demonstrations that are included with the ticket price. Other community advocates have also donated in some treats for the evening; including: Pines Manor in Edison, and the Cookie Jar in Woodbridge; but of course the evening wouldn’t be complete with some delicious and refreshing lemonade cocktails and mocktails.
“This ladies’ event is a perfect way for mothers and business women of the community to come together to support a phenomenal cause.” cited Noelle Stary, “We are so excited that Vito Mazza has opened its door to give women a relaxed and comfortable environment to socialize, relax and get to talk about a wonderful charity.”
Having I Can Kids as a partner is project is perfectly fitting, I Can Kids Childcare is the only Child Care Center focused and dedicated to encouraging kids in a way that promotes: Self-Esteem, Self-Reliance and Self Confidence. There core belief is that by teaching child these fundamentals are critical components to a child’s success later in life.
To attend this event, tickets are available online at: http://lemonadestandnj.eventbrite.com/, and are also sold at the door, but make sure to hurry up the event is capped at 50 guests. If you cannot attend this event but are interested in donatingyou can simply do so at: http://www.alexslemonade.org/mypage/81648. Interested parties can contact Noelle Stary via phone at 732.207.7114 or email here: Noelle@20lemons.com for more details.
Marketing is meant to be fun.
March 16, 2012
I remember the days that my dad wised to tell me work is spelled, “W-O-R-K, not F-U_N”. If I took a spelling bee right now I would loss because work around 20 Lemons seems to be all F-U_N lately. But here’s the thing, that doesn’t mean that we are doing less. In fact we are doing more, a lot more. When you think of marketing you need to always thing of the consumer. How are they going to purchase a product or service that they love. Our job is to show “why” a product or service is a must have. And when you can align the correct buyer with the right service/product the sales process seems to disappear and instead you need to almost find a compelling reason why NOT to purchase a service/or product.
She here is the challenge of the day. Who are you selling to? And what are selling them? It seems to be such an obviously simple question, but to often companies have a hard time defining this. Want to immediately increase sales? Focus on this. And you’ll quickly see how fun marketing can be.
Here’s the squeezing the most out of your business,
Noelle
I know what I love most about business
September 15, 2011
As our business has been growing it is hard not to get stressed out. It happens. In fact it happens more than I would like to admit. Though I have been trying to do all of things that are supposed to help with stress like eating right, decreasing caffeine intake, taking yoga, going running and the such it really never seemed to help.
And just recently, I think I figured out what has been helping me stay focused and stress free. Mentoring. We have been taking on new interns and while the stresses of getting someone up to speed, it cannot compare to how it feels to watch someone else succeed.
If anything, it makes me want to be a better person and better leader. So while I am forever grateful for my mentors I cannot forgot to also be great for those who I develop. They have been truly instrumental to me.
Summer is here, lets start the party!
June 17, 2011
Doesn’t it seem as though everyone is loves a good party! Of course they do, and here is why. They know they are going to be taken of very well and treated like a V.I.P., they know they will be fed, they know they will feel comfortable at the party and they know they will not be pushed into doing things they do not want to do.
Funny, sounds little like business, eh? Customer Services is so important in a business! I cannot emphasize this enough. Marketing can be exceptional for you business as in how we can generate leads and traffic to your business but if you are not able to service your customer and make them feel like they are the most important person in the space you loose everything.
One of my favorite stories demonstrating this, is a friend of mine who went out to purchase a new grill. He had cash in hand and was ready to buy. When he went into the first store, he couldn’t get any sales people to give him attention. Even when he asked for help they told him they would be right with him and then never showed up.
Finally after waiting and continuing to look around the location he left. He ended up purchasing a grill from down the street when he lived, at a higher price but at least they were able to service him.
Your sales team, and front line employees are critical to the ongoing success of your business. Without properly understanding how to service your guests money is left on the table. One of the best ways to develop the right culture in business is top down. Make sure the highest level management treats and expects the same level of serve and what needs to go to your end customer.
Happy hosting!
How fresh are you?
May 7, 2011
Let’s talk about sass! No matter what you do, whether for yourself your family or your business give it some color! I work with businesses in all industries and what becomes evident is give your business some personality. Even when you think of law and accounting firms it is difficult to see them as more than just a serious location. While it is true that in those industries you want someone who is knowledgeable and serious you still want someone that you can connect with.
How do you do this?
With one of our most recent clients, RAM Law located in New Brunswick we are working on refreshing their brand by focusing on new ways to use photography in their website. The focus of the piece is to show their audience that they are accessible, down to earth, ” people just like them” and therefore are relatable.
One of the quickest ways you can put a little spring cleaning is through video and photography. Our client, I Can Kids Childcare & Learning Center in Edison, NJ (www.icankidschildcare.com) Just added a great reel to their site. What an amazing way for prospects to see what the childcare can offer.
SO… What have you been doing with video and photography lately?
Is there really a thing called loyalty anymore?
August 30, 2010
So I was reading a new article today that was on PR Newswire (full article posted in my prior blog). It was discussing the new forms of loyalty marketing through social media. It made me think about what 20 Lemons has been doing as a company, how we offer loyalty cards and programs for restaurant groups and wondering if this trend is simply a thing of the past.
Perhaps the question is, is there such as a thing as loyalty anymore? And from a marketing and business perspective can we reward it? With the changes in the economy, unfortunately you are still seeing companies continuing to make cuts, departments being moved around, job descriptions changing faster than ever.
To me it seems that this is the time to say that loyalty is more important than ever. When things get tough, that is when you can truly find your alliances, you can find who has integrity, and which companies are worth their weight.
Loyalty is about developing a relationship where you can trust the brand you are working with. Loyalty is knowing that you are receiving a great deal by working with this person. Loyalty is knowing that when you need to put on an amazing presentation, your alliances will help you to shine. Loyalty is about creating relationships, and knowing who is dependable.
So how do we track and measure this? Luckily, there are new technologies out there such as pongr, foursquare and social rewards to help with building these communities and how to track them. Yet, even this these apps is loyalty still something that sticks around as longer than a fad? People have been drinking Coke for years and dads have been purchasing barbie for their daughters. Maybe “loyalty” is just a way of “short-term” answer, but if you want a “long-term” answer maybe your brand needs to be strong enough that it is a legacy.
How do you define your service “sweetspot”?
June 10, 2010
Marketing can bring a huge amount of people into your business, but if the service isn’t there a business cannot expect to keep there customers.
So I encourage you to look at you business and think about what is your service “sweetspot”. Then get really good and it will market itself.
There is a saying out there that says “be the most enthusiastic person you know.” While there was a time in my life I thought the comment was a little over the top I’ve recently remembered the importance of how it is the little things that we do, and perceive, and how we are treated and talked to that make all the different in the world.
Here’s just an example or two:
1. I was in a restaurant the other day, ordered myself a delicious Fresh Berry Martini, while my mom who is a little more discerning of her wines was having a hard time choosing which she would have for dinner. The bartender was extremely knowledgeable of which wines would fit her palate, not just the dish she ordered. Sure enough, she continues to frequent the restaurant as she does with other restaurants that have strong knowledge based employees. Simply going through the routine, doesn’t cut it.
2. This morning I went for an oil change — totally routine — right? Wrong! I was blown away by the service that I received this morning. The mechanic had a personally that literally lightened up my day. He was polite, informative, funny, quick and efficient. He showed my old filters and how new ones should look, he showed me the color my oil should look and most importantly he did it with gusto! People want to buy — and the frontline staff is responsible for making his as easy a possible for the consumer. I can’t wait to drive 3,000 more miles just to go back.
Figure out what your company can offer someone who goes above and beyond what they thought they would receive by working with you. Then hon it, and repeat.
So I am curious tell me a little about what makes your company unique with how you handle you customers?
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